TWENTY YEARS DESIGNING PRODUCTS ACROSS STARTUPS AND CORPORATIONS, NOW WORKING HANDS-ON WITH FOUNDERS AND PRODUCT TEAMS WHO WANT THAT JUDGMENT ON THEIR SIDE.
20 YEARS / 6 COMPANIES / STARTUPS
TO ENTERPRISE
20 YEARS / 6 COMPANIES / STARTUPS
TO ENTERPRISE
/01
PRODUCT & UX DESIGN
/02
DESIGN-TO-CODE
/03
UX STRATEGY & MEASUREMENT
20 YEARS / 6 COMPANIES / STARTUPS TO ENTERPRISE
Chris Pak
Profession
Product Designer & Design Leader
Location
Asia / us hours
Chris Pak
Profession
Product Designer & Design Leader
Location
Asia / us hours
01
My Mission
©2006-2026
I'm Chris. I've led design departments and gone back to doing the work myself, because the layers between deciding and building are where products go wrong.
Now I work directly with founders and product teams. I design, I build, and I measure whether it worked. No handoff, no translation loss, no waiting three sprints to find out the flow doesn't hold.
I'm Chris. I've led design departments and gone back to doing the work myself, because the layers between deciding and building are where products go wrong.
Now I work directly with founders and product teams. I design, I build, and I measure whether it worked. No handoff, no translation loss, no waiting three sprints to find out the flow doesn't hold.
01
years
0+
0+
Designing products across startups and corporations.
01
years
0+
0+
Designing products across startups and corporations.
01
years
0+
0+
Designing products across startups and corporations.
02
Products shipped
0+
0+
Products and platforms taken from concept to launch.
02
Products shipped
0+
0+
Products and platforms taken from concept to launch.
02
Products shipped
0+
0+
Products and platforms taken from concept to launch.
01
years
0+
0+
Designing products across startups and corporations.
02
Products shipped
0+
0+
Products and platforms taken from concept to launch.
03
Designers led
0+
0+
Designers mentored and managed across design teams.
03
Designers led
0+
0+
Designers mentored and managed across design teams.
03
Designers led
0+
0+
Designers mentored and managed across design teams.
04
Industries
0+
0+
Travel, telco, retail, and enterprise software.
04
Industries
0+
0+
Travel, telco, retail, and enterprise software.
04
Industries
0+
0+
Travel, telco, retail, and enterprise software.
03
Designers led
0+
0+
Designers mentored and managed across design teams.
04
Industries
0+
0+
Travel, telco, retail, and enterprise software.
02
Portfolio
Case
Studies.
Each project shows how I approach design, structure, and development.
03
Services
What I
DO.
from ambiguous problem to shipped products, I DESIGN, BUILD, AND MEASURE THE WORK.
Contact
Plan Your
Next PRODUCT
with Me.
CHRIS PAk
Product Designer & Design Leader
01
01
Discovery
02
02
Design
03
03
build
04
04
Measure
01
01
Discovery
02
02
Design
03
03
build
04
04
Measure
01
01
Discovery
02
02
Design
03
03
build
04
04
Measure
04
Process
HOW WE'LL
WORK.
From the first conversation to the fiNAL HANDOFF, HERE'S WHAT WORKING TOGETHER ACTUALLY LOOKS LIKE.
01
FIT
Free Intro Call
We talk for thirty minutes about what you're building and where it's stuck. If I'm not the right person for it, I'll say so and point you somewhere better.
01
FIT
Free Intro Call
We talk for thirty minutes about what you're building and where it's stuck. If I'm not the right person for it, I'll say so and point you somewhere better.
01
FIT
Free Intro Call
We talk for thirty minutes about what you're building and where it's stuck. If I'm not the right person for it, I'll say so and point you somewhere better.
04
Ship
Handoff or Deploy
Depending on scope, you get build ready design or working code, deployed. Either way it's documented well enough that your team can run with it.
03
Design
Visual System
I create a clean visual direction with strong typography, spacing, layout, and interaction ideas. The goal is to make your website feel polished, modern, and aligned with your brand.
04
Ship
Handoff or Deploy
Depending on scope, you get build ready design or working code, deployed. Either way it's documented well enough that your team can run with it.
05
Launch
Final Polish
Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.
01
FIT
Free Intro Call
We talk for thirty minutes about what you're building and where it's stuck. If I'm not the right person for it, I'll say so and point you somewhere better.
02
Ship
Website Blueprint
Depending on scope, you get build ready design or working code, deployed. Either way it's documented well enough that your team can run with it.
05
Launch
Final Polish
Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.
02
Scope
Proposal & Plan
You get a written scope with a fixed price, a timeline, and what's explicitly out of scope. No hourly surprises, no discovery phase that quietly becomes the project.
02
Scope
Proposal & Plan
You get a written scope with a fixed price, a timeline, and what's explicitly out of scope. No hourly surprises, no discovery phase that quietly becomes the project.
02
Scope
Proposal & Plan
You get a written scope with a fixed price, a timeline, and what's explicitly out of scope. No hourly surprises, no discovery phase that quietly becomes the project.
05
After
Measurement & Support
We agreed up front what good looks like. After launch, we check. I stay available for a defined window so you're not left stranded.
04
Build
Development
I turn the design into a responsive Framer website with smooth interactions, clean components, and an easy-to-edit structure. Everything is built to work across desktop, tablet, and mobile.
05
After
Measurement & Support
We agreed up front what good looks like. After launch, we check. I stay available for a defined window so you're not left stranded.
Ready
To Start?
Tell me about your project, your goals, and where you want the website to go.
What you get
Free intro call
Project fit check
Clear next steps
03
Design
Visual System
I create a clean visual direction with strong typography, spacing, layout, and interaction ideas. The goal is to make your website feel polished, modern, and aligned with your brand.
04
Build
Development
I turn the design into a responsive Framer website with smooth interactions, clean components, and an easy-to-edit structure. Everything is built to work across desktop, tablet, and mobile.
Ready
To Start?
Tell me about your project, your goals, and where you want the website to go.
What you get
Free intro call
Project fit check
Clear next steps
03
Work
Weekly Rhythm
We meet once a week. You see work in progress, not a big reveal at the end. Async in between, so you're never waiting on me and I'm never waiting on you.
03
Work
Weekly Rhythm
We meet once a week. You see work in progress, not a big reveal at the end. Async in between, so you're never waiting on me and I'm never waiting on you.
Ready
To Start?
Tell me about your product, your goals, and where it's stuck.
What you get
Free intro call
Project fit check
Clear next steps
05
Launch
Final Polish
Before launch, I test the website, refine the details, set up basic SEO, and make sure everything feels ready. After that, your site is prepared to go live with confidence.
Ready
To Start?
Tell me about your product, your goals, and where it's stuck.
What you get
Free intro call
Project fit check
Clear next steps
05
Testimonials
Client
Stories.
A few words from founders, studios, and brands I’ve helped.
Johnny Slattery
CEO at EarthTrack.io
I highly commend Chris for his work as Head of Design at SCNX. Chris led the product design in many innovative scenarios. He also reformatted the brand strategy after about 3 years into the business and the whole package of design element thinking he delivered was fantastic. Any team would be lucky to have Chris and I hope to work with him again someday.
Johnny Slattery
CEO at EarthTrack.io
I highly commend Chris for his work as Head of Design at SCNX. Chris led the product design in many innovative scenarios. He also reformatted the brand strategy after about 3 years into the business and the whole package of design element thinking he delivered was fantastic. Any team would be lucky to have Chris and I hope to work with him again someday.
Johnny Slattery
CEO at EarthTrack.io
I highly commend Chris for his work as Head of Design at SCNX. Chris led the product design in many innovative scenarios. He also reformatted the brand strategy after about 3 years into the business and the whole package of design element thinking he delivered was fantastic. Any team would be lucky to have Chris and I hope to work with him again someday.
Omkar Sen
Growth & Strategic Partnership
Chris is a thoughtful UX leader who brings clarity and conviction to every design conversation. What really sets him apart is his ability to not just share strong design perspectives, but to ground them in industry context and get cross-functional teams aligned with ease. He takes the subjectivity out of design debates and helps teams move forward with confidence. Always a pleasure to work with him.
Omkar Sen
Growth & Strategic Partnership
Chris is a thoughtful UX leader who brings clarity and conviction to every design conversation. What really sets him apart is his ability to not just share strong design perspectives, but to ground them in industry context and get cross-functional teams aligned with ease. He takes the subjectivity out of design debates and helps teams move forward with confidence. Always a pleasure to work with him.
Omkar Sen
Growth & Strategic Partnership
Chris is a thoughtful UX leader who brings clarity and conviction to every design conversation. What really sets him apart is his ability to not just share strong design perspectives, but to ground them in industry context and get cross-functional teams aligned with ease. He takes the subjectivity out of design debates and helps teams move forward with confidence. Always a pleasure to work with him.
Johnny Slattery
CEO at EarthTrack.io
I highly commend Chris for his work as Head of Design at SCNX. Chris led the product design in many innovative scenarios. He also reformatted the brand strategy after about 3 years into the business and the whole package of design element thinking he delivered was fantastic. Any team would be lucky to have Chris and I hope to work with him again someday.
Omkar Sen
Growth & Strategic Partnership
Chris is a thoughtful UX leader who brings clarity and conviction to every design conversation. What really sets him apart is his ability to not just share strong design perspectives, but to ground them in industry context and get cross-functional teams aligned with ease. He takes the subjectivity out of design debates and helps teams move forward with confidence. Always a pleasure to work with him.
Andreas Karampatzakis
Product Executive | Scientist
Chris is an excellent manager of design talent and a pleasure to work with. With his rich experience and deep knowledge, he has been instrumental in shaping the department: from implementing best design practices to upskilling his team. He welcomes hands-on work, and has taken on numerous initiatives and projects that positively impacted the organisation as a whole. I am looking forward to an opportunity of working together again.
Andreas Karampatzakis
Product Executive | Scientist
Chris is an excellent manager of design talent and a pleasure to work with. With his rich experience and deep knowledge, he has been instrumental in shaping the department: from implementing best design practices to upskilling his team. He welcomes hands-on work, and has taken on numerous initiatives and projects that positively impacted the organisation as a whole. I am looking forward to an opportunity of working together again.
Andreas Karampatzakis
Product Executive | Scientist
Chris is an excellent manager of design talent and a pleasure to work with. With his rich experience and deep knowledge, he has been instrumental in shaping the department: from implementing best design practices to upskilling his team. He welcomes hands-on work, and has taken on numerous initiatives and projects that positively impacted the organisation as a whole. I am looking forward to an opportunity of working together again.
Jennifer Tham
UI/Visual | Graphic | Brand
Chris is a great leader. He is knowledgable and wouldn't hesitate to impart, challenge and grow the designers under him. He is always hands on with the projects and he brings excellence to the table. Chris has been a leader whom I respected, trusted and looked toward for guidance. I believe his presence brought positive impact on the company as well as on my personal experience working with him.
Jennifer Tham
UI/Visual | Graphic | Brand
Chris is a great leader. He is knowledgable and wouldn't hesitate to impart, challenge and grow the designers under him. He is always hands on with the projects and he brings excellence to the table. Chris has been a leader whom I respected, trusted and looked toward for guidance. I believe his presence brought positive impact on the company as well as on my personal experience working with him.
Jennifer Tham
UI/Visual | Graphic | Brand
Chris is a great leader. He is knowledgable and wouldn't hesitate to impart, challenge and grow the designers under him. He is always hands on with the projects and he brings excellence to the table. Chris has been a leader whom I respected, trusted and looked toward for guidance. I believe his presence brought positive impact on the company as well as on my personal experience working with him.
Andreas Karampatzakis
Product Executive | Scientist
Chris is an excellent manager of design talent and a pleasure to work with. With his rich experience and deep knowledge, he has been instrumental in shaping the department: from implementing best design practices to upskilling his team. He welcomes hands-on work, and has taken on numerous initiatives and projects that positively impacted the organisation as a whole. I am looking forward to an opportunity of working together again.
Jennifer Tham
UI/Visual | Graphic | Brand
Chris is a great leader. He is knowledgable and wouldn't hesitate to impart, challenge and grow the designers under him. He is always hands on with the projects and he brings excellence to the table. Chris has been a leader whom I respected, trusted and looked toward for guidance. I believe his presence brought positive impact on the company as well as on my personal experience working with him.
07
Pricing
WORK
TOGETHER.
WORK
TOGETHER.
Clear SCOPES, fIXED PRICES,
NO HOURLY SURPRISES.
Clear SCOPES, fIXED PRICES,
NO HOURLY SURPRISES.
DISCOVERY SPRINT
$5,000
/Project
For teams who need clarity before they commit. We frame the problem, explore directions, and land on one you can act on. What's included
What's included
Stakeholder and user discovery
Problem definition and framing
Concept exploration
Recommended direction with rationale
Project timeline:
2 Weeks
DISCOVERY SPRINT
$5,000
/Project
For teams who need clarity before they commit. We frame the problem, explore directions, and land on one you can act on. What's included
What's included
Stakeholder and user discovery
Problem definition and framing
Concept exploration
Recommended direction with rationale
Project timeline:
2 Weeks
DISCOVERY SPRINT
$5,000
/Project
For teams who need clarity before they commit. We frame the problem, explore directions, and land on one you can act on. What's included
What's included
Stakeholder and user discovery
Problem definition and framing
Concept exploration
Recommended direction with rationale
Project timeline:
2 Weeks
DISCOVERY SPRINT
$5,000
/Project
For teams who need clarity before they commit. We frame the problem, explore directions, and land on one you can act on. What's included
What's included
Stakeholder and user discovery
Problem definition and framing
Concept exploration
Recommended direction with rationale
Project timeline:
2 Weeks
PRODUCT ENGAGEMENT
Popular
$18,000
/Project
End to end design for a product or a major feature. From ambiguous problem through to build ready design, or shipped in code.
What's included
Everything in Discovery Sprint
Full UX and UI design
Design system foundations
Prototyping and usability validation
Build ready handoff or deployed front end
Extras
Design system documentation
Usability testing session with real users
Front end deployed and live
Project timeline:
4-6 Weeks
PRODUCT ENGAGEMENT
Popular
$18,000
/Project
End to end design for a product or a major feature. From ambiguous problem through to build ready design, or shipped in code.
What's included
Everything in Discovery Sprint
Full UX and UI design
Design system foundations
Prototyping and usability validation
Build ready handoff or deployed front end
Extras
Design system documentation
Usability testing session with real users
Front end deployed and live
Project timeline:
4-6 Weeks
PRODUCT ENGAGEMENT
Popular
$18,000
/Project
End to end design for a product or a major feature. From ambiguous problem through to build ready design, or shipped in code.
What's included
Everything in Discovery Sprint
Full UX and UI design
Design system foundations
Prototyping and usability validation
Build ready handoff or deployed front end
Extras
Design system documentation
Usability testing session with real users
Front end deployed and live
Project timeline:
4-6 Weeks
PRODUCT ENGAGEMENT
Popular
$18,000
/Project
End to end design for a product or a major feature. From ambiguous problem through to build ready design, or shipped in code.
What's included
Everything in Discovery Sprint
Full UX and UI design
Design system foundations
Prototyping and usability validation
Build ready handoff or deployed front end
Extras
Design system documentation
Usability testing session with real users
Front end deployed and live
Project timeline:
4-6 Weeks
EMBEDDED PARTNER
$12,500
/Project
Ongoing product design partner for teams who need senior judgment on tap.
What's included
8 days per month
Continuous product and UX design
Design system stewardship
UX metrics and measurement
Complex interactions
Launch support
Extras
UX KPI dashboard setup
Design team mentorship and review
Quarterly design health check
Project timeline:
Minimum 3 months
EMBEDDED PARTNER
$12,500
/Project
Ongoing product design partner for teams who need senior judgment on tap.
What's included
8 days per month
Continuous product and UX design
Design system stewardship
UX metrics and measurement
Complex interactions
Launch support
Extras
UX KPI dashboard setup
Design team mentorship and review
Quarterly design health check
Project timeline:
Minimum 3 months
EMBEDDED PARTNER
$12,500
/Project
Ongoing product design partner for teams who need senior judgment on tap.
What's included
8 days per month
Continuous product and UX design
Design system stewardship
UX metrics and measurement
Complex interactions
Launch support
Extras
UX KPI dashboard setup
Design team mentorship and review
Quarterly design health check
Project timeline:
Minimum 3 months
EMBEDDED PARTNER
$12,500
/Project
Ongoing product design partner for teams who need senior judgment on tap.
What's included
8 days per month
Continuous product and UX design
Design system stewardship
UX metrics and measurement
Complex interactions
Launch support
Extras
UX KPI dashboard setup
Design team mentorship and review
Quarterly design health check
Project timeline:
Minimum 3 months
FAQ
Quick
Answers.
Everything you should know before we start designing and building.
01
01
What do you actually do?
I design products and the experiences inside them. Research, information architecture, interaction design, and interface, from ambiguous problem through to build ready design. I also build what I design in React, so the work ships rather than sitting in a spec.
Alongside that I define what good looks like: UX metrics, Northstar definitions, and measurement frameworks that let a team tell whether the design worked.
02
02
Do you work on websites, or products?
03
03
You build in code too?
04
04
How long does an engagement take?
05
05
What if I don't know what I need yet?
06
06
How do we start?
01
01
What do you actually do?
I design products and the experiences inside them. Research, information architecture, interaction design, and interface, from ambiguous problem through to build ready design. I also build what I design in React, so the work ships rather than sitting in a spec.
Alongside that I define what good looks like: UX metrics, Northstar definitions, and measurement frameworks that let a team tell whether the design worked.
02
02
Do you work on websites, or products?
Products. Apps, platforms, internal tools, and the features inside them. If you need a marketing site, I'm probably not the right fit and I'll tell you so on the intro call.
03
03
You build in code too?
Yes. React and modern front end tooling. On smaller engagements I hand off build ready design; on others I ship the front end myself. It means design decisions survive the handoff, because there isn't one.
To be clear about scope: I build front end interfaces, not back end systems or infrastructure. If your project needs both, I work alongside your engineers.
04
04
How long does an engagement take?
A discovery sprint runs two weeks. A full product engagement is typically four to six weeks. Retainers run monthly with a three month minimum.
Before we start, you get a written scope with a fixed price, a timeline, and what's explicitly out of scope.
05
05
What if I don't know what I need yet?
That's common and it's what the discovery sprint is for. Most teams come to me knowing something isn't working, not knowing exactly what. Figuring out the right problem to solve is the first half of the job.
06
06
How do we start?
A thirty minute call. We talk about what you're building and where it's stuck. If I'm the right person, I'll send a proposal with scope, price, and timeline. If I'm not, I'll say so.